Trumer Brauerei Berkeley (“Trumer Pils”), a California corporation, has created this Privacy Policy to demonstrate our firm commitment to the privacy of your personal information. The following discloses our information gathering and dissemination practices for this website (the “Site”). Your use of the Site indicates that you understand and agree with our Privacy Policy.

Information Collected and Disclosed

Trumer Pils collects nonpublic personal information about you from the following sources:

  • Information we receive from you; and
  • Information about your transactions with us or others.

Information we may gather includes your name, age, e-mail address, street address, city, state, zip code and comments, suggestions or other information you submit to the Site. We also recognize and record your domain name. Our purpose in gathering this information is so that we can, with your permission, send you information you request about our products and activities.

When you use the e-card feature of this website, we will also collect the e-mail of the person you send the card to. We will not use this information to send any information that is not specifically requested through the Site.

We do not disclose any nonpublic personal information about you to anyone, except as permitted by law. However, we may choose to disclose all of the information we collect, as described above, to companies that perform marketing services on our behalf or to other similar companies with whom we have joint marketing agreements. Trumer Pils and its affiliates whose products are provided through this Site are the owners of the information collected on this Site. Trumer Pils may share aggregate information about our users with advertisers, business partners, sponsors and other third parties, though such summary information will not identify any specifics related to you or your business. We will not sell, share, or rent information gathered by the Site to others except as disclosed in this statement.

Trumer Pils restricts access to your nonpublic personal information to those employees who need to know that information to provide merchandise or information to you. Trumer Pils maintains physical, electronic, and procedural safeguards to guard your nonpublic personal information.

Special Notice to California Residents

Under California Law SB 27, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send use, including the phrase “California Privacy Request” in the subject line, and provide us with your name, mail address, and e-mail address. We will respond to you within thirty days of receiving your request.


For your security, account access on our Site is encrypted with Secure Sockets Layer Protocol (“SSL”) technology on both the client and server end. VeriSign has issued Trumer Pils a unique ID, which assures visitors that they have reached our authentic Site, thereby allowing communications to be encrypted. In order for 128-bit SSL to work, though, you must have a browser that supports SSL technology.

Please note that email may not be encrypted and cannot be considered a secure means of transmitting sensitive information. Trumer Pils will never ask you to submit your financial data such as your credit card account numbers, via email.

This website takes every precaution to protect our users’ information.When users submit sensitive information via the website, your information is protected both online and off-line. When our order form asks users to enter sensitive information (such as credit card account numbers), that information is encrypted and is protected with the encryption software in the industry - SSL. While on a secure page, for example a Java window displaying your account information, the lock icon on the bottom of Web browsers such as Safari and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just ‘surfing’.

While we use 128-bit SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only those individuals and entities who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information.

Furthermore, all parties who receive sensitive information are kept up-to-date on our security and privacy practices. We frequently notify and/or remind those parties about the importance we place on privacy, and what they can do to ensure our customers’ information is protected. Finally, the servers on which we store personally identifiable information are kept in a secure environment, with restricted access.

Collection and Use of IP Addresses

We use IP addresses to analyze trends, administer the Site, track user’s movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.


A cookie is a small data file that certain websites write to your hard drive when you visit them.A cookie file can contain information such as a user ID that the Site uses to track the pages you've visited.

When you register at the Site, Trumer Pils uses a cookie to store a unique, random user ID.We do not store passwords or any personal information about you. We use this ID to identify you anonymously in our database and to track information while you are on our Site. Cookies also enable you to enter the Site as a registered user without having to log on each time.

You can refuse cookies by turning them off in your browser. You do not need to have cookies turned on to use the Site. However, if you turn off cookies, then you may not be able to utilize certain features of the Site.


Our Site’s order form requires users to give us contact information (like their name and email address) and some demographic information (like your gender or address). We use customer contact information from the form to send you information about Trumer Pils and merchandise offered through our Site. Your contact information is also used to contact you when necessary.

When you buy merchandise from our Site, we need to know, and therefore collect, your contact information (like your name, post office address, and e-mail address) and certain financial information (like your account information). This information that is collected is only used for necessary records to be maintained.

Please note that a third party markets Trumer Pils merchandise with a link to our Site. When purchasing merchandise from the third party website, you should refer to their privacy statement for full information about how the information you submit there will be used and secured. Trumer Pils is not responsible for use of information you submit to third party websites.

Linked Sites

The Site may contain links to other sites. Please be aware that Trumer Pils is not responsible for content or the privacy practices of such other sites. We encourage our users to be aware when they leave our Site and to read the privacy statements of each and every website that collects personally identifiable information.This privacy statement applies solely to information collected by Trumer Pils.

Children’s Privacy

This Site requires users to attest that they are 21 years of age or older. Trumer Pils is not directed at children under the age of 21 and does not knowingly collect personal information from children under the age of 21. If Trumer Pils obtains actual knowledge that it has obtained personal information about a child under the age of 21, that information is immediately and permanently deleted from our records.


If you prefer that we not disclose nonpublic personal information about you to nonaffiliated third parties, you may opt out of those disclosures, that is, you may direct us not to make those disclosures (other than disclosures permitted by law). If you wish to opt out of disclosures to nonaffiliated third parties, you may email customer service at

Changes to Privacy Policy

We may occasionally change this Privacy Policy. If we do, we will post the changes on the Site. The changes will take effect as soon as posted.

Contact Information

If you have a comment, question or request, or if you need to contact Trumer Pils for any other reason, there are three easy ways to do so.

  • E-mail:
    You can e-mail us at

  • Telephone Number:
    You may call us at 510-526-1160.If you call after normal business hours, please leave a message and your telephone number. We will get back to you as quickly as possible. Normal business hours are Monday through Friday, 8:30 a.m. to 5:30 p.m. Pacific Time.

  • U.S. Mail:
    Send mail to us at:
    Trumer Pilsner Brewing Company
    Trumer Brauerei Berkeley
    1404 Fourth Street
    Berkeley, California 94710